Yes it must be with the involvement of all of us.

I agree.  A way of making all of this information understandable by everyone is needed.  Otherwise we might be tricked or lied-to, or more likely, given information that just confuses us.

Just because we speak the same language doesn't mean we understand each others' words.  That lack of understanding can start arguments and slow or stop success. We need a way to make our words understandable and our meaning clear to everyone we meet.  Without that, efforts slow down until the meanings of words are understood.

A terminology, more than a lexicon, glossary, or dictionary, makes shared information understandable by all of a group. 

Personally, i think they should use ASP.Net and Silverlight to build a compelling web portal. then they can surface real data and make sure to proivide dynamic information to the public. As information changes, they can simply update the data and flow it through the portal. Plus they can push out multi media as needed to further convey information.